About us

Our Story

Our journey began in 2013 with a simple idea: to share our love for beautiful things. We started by importing accessories and selling them on Instagram, but our passion for design soon led us to create our first kaftan collection in 2015.

Inspired by the vibrant culture of Kuwait, our designs blend traditional elements with modern aesthetics. In 2021, with the support of my husband's ecommerce expertise, we launched our online store, offering a carefully curated collection of kaftans, dresses, swimwear, and activewear.

Over the years, we've faced challenges and celebrated triumphs. One of our proudest moments was launching our three distinct kaftan brands during the COVID-19 pandemic. This experience taught us the importance of adaptability and innovation.

Today, we're committed to providing high-quality, ethically sourced products that empower women to feel confident and beautiful. Our story is a testament to the power of passion, perseverance, and a shared vision.

Our Commitment

We are an eco-friendly fashion company dedicated to ethical, slow, and sustainable production. Our seasonal collections are thoughtfully crafted using plant-based fabrics, natural plant dyes, and eco-friendly digital printing to minimize our environmental impact.

Our Artisans

All of our pieces are ethically made by skilled artisans in Kuwait who use quality fabrics and meticulous finishings. We believe in supporting our local community and preserving traditional craftsmanship.

Our Style

Our clothes embrace a hint of tradition, a dash of elegance, and a touch of the bohemian spirit. Effortless, natural, and feminine styles meet timeless designs for the contemporary, free-spirited woman who values life, travel, and beauty.

Our Mission

We believe style and sustainability can coexist. Our brand exists to show that mindful choices in fashion can be both beautiful and responsible. We strive for a modern lifestyle characterized by quality, elegance, and a deep respect for our planet.